In a world with so many options, how do you stand out? With so many different places of work to choose from, how do you establish your dominance as the best?

The answer is four simple letters – DEIB. Diversity, equity, inclusion, belonging.

Today, the world is more diverse than ever. So why don’t the places we spend the majority of our lives resemble that? For many, DEIB is just another quota that must be met. If you wish to stay competitive or even relevant, DEIB has to be more than just that for you.

Keep reading as we discuss what DEIB is, why it’s important, and how you can change your entire workplace with those four letters.

What is DEIB?

Diversity is the practice of including or involving people from many different backgrounds with many different characteristics. Equity is the quality of being fair and impartial. Inclusion is the act of being included within a group or larger structure. Belonging is the act of fitting in a specified place or environment. On their own, each one of these is important, but if they don’t harmoniously work together, they cannot reach their full potential.

For many years, DEIB was just DEI, but something was missing. Diversity, equity, and inclusion were only telling half of the story. Even with those three, diverse groups still felt as though they didn’t really fit in.

Then, came belonging.

When families adopt a child, it’s more than just bringing a child home. It’s more than treating them like the rest of the family and including them in everything you do. The goal is to love and treat the child not as someone who was brought in along the way, but rather, as someone who truly belongs in the family – an essential part.

The same goes for employees.

Why is DEIB Important?

It should go without mentioning that DEIB is important, not for quota or looks, but because it is important. No matter who we are, what we look like, or what we believe in, we matter, and we belong. But like a lot of things in life, doing the right thing with pure intention can come with some wonderful benefits.

DEIB is essential to your bottom line. McKinsey studies concluded that ethnically diverse companies are up to 36% more profitable.

In addition to improving profits, DEIB allows for more bias awareness. When you have people from many different backgrounds, you also gain many different perspectives. Diversifying your company can help prevent you from making tone-deaf decisions and unconscious biases.

DEIB also creates a wider talent pool. When you’re committed to truly upholding these values, not only are you able to choose from a wider variety of people but more potential job seekers will be attracted to you. Who wouldn’t want to work for a company that values them?

If engagement is what you’re after, then DEIB is what you need. When employees feel important and valued, they’re motivated to be their best selves and do their best work. Let me break it down for you – motivation equals success. Of course, there are a few other steps in there, but motivation is the start.

Don’t get left behind. The world is becoming more and more diverse every single day. Allow your workplace to do the same, and the results will be monumental. Don’t let diversity, equity, inclusion, and belonging become meaningless words on your website.

Let it be who you are and what you do, and it will change everything.

Good deal! Be back next week for another great topic, alright?