With another graduation season in the books, so many grads are waiting to be scooped up by their dream employer!

Recent graduates bring new ideas, fresh eyes, and exciting energy and passion to the workplace; ideal employees. The problem is that reaching this younger generation has shown to be more of a challenge than ever before.

So how can you position yourself to reach out and appeal to the freshly degreed and diplomaed? We’re going to break it down for you. Here are the best six ways to do just that!

Social Media, DUH

This list isn’t in order, but if it was, being present on social media would still be near the top – it’s THAT important. According to research, 94% of Gen Z uses social media. Not to mention, most of that demographic averages almost 3 hours of social media use a day. You're limiting your reach if you’re not positioning yourself where this demographic is most active. But if you are and aren’t optimizing that presence, you’re still not tapping into your full potential. Be active, post engaging and useful content, use humor, stay on top of hot trends and topics, and have fun with it!

Attend College Job Fairs…And High School Ones Too

Gen Z has so much untapped potential, but most aren’t familiar with staffing agencies, what they do, or how they can benefit them. It might sound like an old-school approach, but attending job fairs is a great way to get exposure and increase brand awareness. Here’s the important part – don’t just go to university job fairs. Of all students attending postsecondary education programs, 25.9% attend 2-year institutions. On the other hand, 37.3% of high school graduates don’t attend any postsecondary education program at all – this means almost 40% of students need to be reached before they even leave high school. Visit local high schools, technical schools, colleges, and universities to get in front of future job-searching students – the earlier the better!

These next tips are how you can best appeal to Gen Z.

Fair Pay

It’s no secret that the economy now is much different than it was 20 years ago – and wages should be too. Fair compensation and a living wage are very important to Gen Z, so make sure your clients are offering a sensible salary. If there’s not much flex room with the salary, then the benefits package should be very attractive to offset it. There are a lot of ways to turn people off from a job position, but the salary is the biggest one.

Realistic Requirements

One of the reasons why new graduates have such a hard time finding work is because they don’t have the experience some jobs require. When working with clients, be sure to discuss requirements, and where there is, if any, wiggle room. If you’re confident in a candidate, do what you can to push and vouch for them- you never know what could come of it!

Important Benefits

Most companies underrate how important this is for Gen Z. Traditionally, when people think of benefits, health, dental, and vision are what come to mind. But a good benefits package should include so much more than that. Flexible work, health and fitness coverage, tuition reimbursement, generous PTO and sick leave, and mental health help are all important things Gen Z seeks out from potential employers. And if there are any other unique or cool perks, make sure you present those as well. For Gen Z, it really is the little things.

For staffing agencies, reaching this group can pose a challenge. Do what you can to create/find appealing opportunities for Gen Z. Their passion, drive, and experiences have the power to do amazing things for the organizations they choose to work for; they are the future of the workplace.

We’re so glad you’ve joined us another week for another great topic! Keep checking back in – we’ve got lots more in store.

In the meantime, if you’re looking to partner with a trusted staffing agency to help you with your hiring needs, reach out to us today. We can’t wait to hear from you.