Promoting Your Brand

Hayes Wynn • December 26, 2019

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience 
Take a few moments to plan your post 
Don’t forget to add images 
Edit carefully before posting 
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
By Autumn Alldred September 29, 2025
We’re excited to share that our CEO, Vanessa Barnes, was interviewed by Authority Magazine about today’s labor market and how employers can attract and retain great talent. One insight we love: “Share clear career paths and progression… investing in development shows you care about long-term success and encourages employees to grow alongside your business,” Vanessa said in the interview with Phil La Duke. Read the full interview (published September 17, 2025) on Medium: Vanessa Barnes Of WorkSmart Staffing On The Labor Shortage & The 5 Things We Must Do To Attract & Retain Great Talent. Read the full interview here .
September 3, 2025
From expanding teams to transforming operations, Barnes is building a future-focused staffing firm that puts people first.