There are a lot of things that seem pretty easy at first glance but are way harder than they appear – bike riding, baking a cake, creating a job ad, etc.

You read that right – creating a job ad.

To many, it may seem like a no-brainer, but the truth is, a lot goes into creating an effective job ad. Fortunately for you, we’ve got your back! Read along to find out how to craft the perfect job ad!

Think, Think, Think!

Before you start writing, think carefully about this ad. What is the purpose? Who is the audience? How fast do I need to hire? What are the duties and requirements?

Here at WorkSmart, we place the majority of candidates in the light industrial sector. Keeping this in mind, whenever we create job ads, we consider the positions we are hiring for and the individuals that might fill those positions. There is a lot to consider when creating a job ad. Knowing what you’re doing, why you’re doing it, and whom you’re doing it for takes a lot of stress off the backend of things.

Titles are Everything!

The job title is so important, and that cannot be stressed enough! The title alone can attract or deter someone from simply clicking on your ad. Not to mention the analytics behind job boards like Indeed where your title could be the difference between your ad showing up on screens or being buried in hundreds of pages.

Before you decide on a title, consider a few things. Think about what the job actually is. Then, cut to the chase – no fluff or crazy descriptive words. Always put yourself in the shoes of the job seeker. If you were looking for this position, what would you type in?

Don’t over-complicate it, but your job title can make or break your applicant turnout, so do your research to ensure you’ve got a title that works.

Focus on The Good Stuff!

Now that you’ve thought things out and come up with a killer title, you can move on to the fun part – the description.

The description is the meat of your ad. This is your chance to communicate who you are, what you offer, and what you’re looking for. Here, you can take creative freedom, but be mindful of some important things:

• Studies show job descriptions that include pay/salary information outperform those that don’t. If you can’t pinpoint an exact salary, a range will suffice. Remember, low pay or no pay (info) equals low applicants.
• Make sure potential applicants know what will be expected of them, but don’t bog them down with useless information. 6-8 bullet points of job duties are the sweet spot!

Emphasize the awesome perks and benefits you have to offer. For many job seekers, a good benefits package is the determining factor when deciding where to apply. What good is your job description if you’re not telling potential applicants about the best parts?