We’ve all heard it before – it’s a candidate's job market right now.

This means employers have to be especially intentional in how they’re scoring candidates.

Finding candidates is half the battle, but the other lies in what they see when they come across your job ad.

Your job ad needs to convince candidates that they were practically born to work at your company and would be distraught without the opportunity.

Let’s walk through some ways you can create the most attractive job ad ever, sure to reel in candidates dying to work for you!

Salary Info

This is a no-brainer. Always include salary info in your job ad – and make sure it’s easy to spot. If you can’t include an exact salary, include a realistic pay band or salary range (emphasis on realistic). Also include information about the type of position – whether it’s base pay, commission plus base, commission only, etc.

Benefits

Benefits, benefits, benefits! Use these to your advantage! Benefits are so much more than just vision, dental, and medical. Does your company offer unlimited PTO? Do you cover gym/fitness fees for employees? Do you offer discounts at health and wellness shops? Do you provide access to mental health professionals? Do you offer tuition reimbursement or cover upskilling opportunities? You can spice up this section of your job ad, and it’s all in how you present it. Be creative and use descriptive words to create hype.

Flexible Work

If you have any flexible work options, you definitely want to include them in your job ad. Many job seekers are looking to work in positions that will allow them flexibility, so if you got it, flaunt it! This can be remote/hybrid work arrangements, flex time/work hours, shortened work week, half days, etc. You’d be surprised by the difference just a little flexibility can make. Show candidates you care about their work/life balance, and they’ll flock to you!

Company Culture

This is a big one! Conveying your company culture is important to attract the candidates you want. This will require you to get a little creative with the words you use, but with the right phrasing, you can the candidates you want. Try not to use boring or cliché phrases like “We’re a family, work hard play hard, etc." Don’t paint a false picture, but don’t make it bare bones either. If you work in a super-casual environment where jeans are the norm and four-legged friends frequent the office, say that! Be transparent and let candidates know why they would love to work with you.

Incentives

This is one many people leave out but should always be included if it’s available. If your company is offering a sign-on bonus, relocation assistance, or some other sort of bonus pay, include this! This will help make the job more attractive and bring in other applicants who may have otherwise just passed over. 

These next few are less about the content and more about the format.

Easy Application Process

One of the biggest deterrents to applying for jobs is the applications themselves. If you have a long, complicated, drawn-out application, you will lose potential candidates. No one wants to spend 30 minutes retyping every single thing they already included in their resume, so keep application steps to a minimum. Candidates will be much more inclined to go through with their application.

Mobile Optimization

Almost 70% of people apply for jobs on their phones, so optimizing your job page/job application is important to streamline the process and create ease for candidates. Make it easy for them to find your job, go to your application, and submit their resume and any other supporting docs they may need. Again, the easier it is, the more inclined they’ll be to do it.

We just gave you gold! These are surefire ways to create a job description one simply can’t refuse. Include the info potential applicants want to hear and leave out all the mess they don’t. Optimize your site and make your application as simple as possible. This is how you’ll get the candidates to come – and once they do, they won’t stop.

Be back soon for another week of awesome tips as we dive deeper into the wonderful world of staffing!